As flowers are so versatile and far-reaching, they can be
used in a wide variety of ways to reinforce a brand. From containers to fresh versus dried or silk
flowers; from sculptures made from driftwood or other such materials; from the types
of flowers used - be it wild, field type flowers or rich sultry orchids - the
style of the floral décor makes a huge statement about an establishment, its
values, its place in the market. So it
is important to make sure this is the right statement and that it is constantly
reviewed. Companies that understand this
can use it as a powerful weapon in the fiercely competitive market place for
the attention of the customer pool. Larger
companies can use it to make sure guests are always aware which hotel they are
in and international companies can use it to create a brand experience that is
consistent but also local.
Most hotels are well aware that fresh flowers help to make
guests feel welcome and at home.
However, how many really use flowers to their full potential? Flowers can be tailored to the marketing and
sales strategy of the hotel to make sure the right customers are engaged and
that they keep coming back. There are so
many ways to do this - some more obvious than others. There are also many other materials available
that can also be used to create an atmosphere of affluence during a customer’s
stay.
Elizabeth Marsh 2013.04.30http://t.co/xNLFulVM3H
